If you’re credentialed in the VA Community Care Network (CCN), your agency already has access to one of the most stable and values-driven referral pipelines in healthcare. But access doesn’t automatically translate to growth.

To expand your VA census, and stand out in a competitive landscape, you need to position your agency as a VA care specialist, create high-impact marketing content, and implement operational strategies that support scalable, multi-region growth.

The most successful home care agencies in the VA ecosystem aren’t just efficient; they’re visible, trusted, and integrated into the broader network of people who serve veterans. They’re known by name at the local VA Medical Center. They show up at outreach events. And they partner with organizations that Veterans turn to when they need support, advocacy, or information.

Here’s how to build a differentiated presence, drive targeted visibility, and grow your VA business line with intention.

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A Good Rule of Thumb for VA-related Marketing or Advertising

You may factually state that your agency is approved to provide services through VA programs, but you must avoid any wording or design that suggests the Department of Veterans Affairs endorses, favors, or ranks your agency above others. A good idea is to the claim with a brief disclaimer making it clear that VA approval does not equal endorsement.

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The Utilization Gap and Opportunity

Positioning Your Agency as a VA Specialist

Creating Marketing Materials & Assets

Leveraging Success Stories and Testimonials

Online Presence and SEO

Developing a Reputation for Quality

Engaging Local VA Medical Centers and Clinics

Partnering with Veteran Service Organizations (VSOs)

Participating in Veteran Outreach Events

Scaling A VA-Funded Home Care Agency

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Grow your VA census, stay compliant, and get paid on time without the hassle.

Learn more about Paradigm.

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Use of The VA Vault is subject to our full disclaimer.

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